New Music Magazine for Old People!

yeah, what strikes me is that these consumers are buying just out of habit. They used to like Sting, so they buy the new Sting album. Or those folks who buy any new Dave Matthews album. I don't see that buying contingent purchasing a whole magazine on music, even if it's supposedly geared towards them. They're not the kind of music fan who would spend a couple hours reading about it.

Originally posted by markie:
older people may be buying music regularly, but those doing so, are they really listening to Sting, REM, Dolly Parton and all that shite.

I just hoped they were spur of moment purchases by uneducated customers. Aiming a magazine at them would be futile.
Originally posted by mankie:
They really don't care if Stings favorite color is seafoam green and pet hates are loud talkers in restaurants
Someone seems to know quite a bit about Sting……..
Originally posted by Bagster:
yeah, what strikes me is that these consumers are buying just out of habit. They used to like Sting, so they buy the new Sting album. Or those folks who buy any new Dave Matthews album. I don't see that buying contingent purchasing a whole magazine on music, even if it's supposedly geared towards them. They're not the kind of music fan who would spend a couple hours reading about it.
how many people do you know buy Dave Matthews Band and Sting albums?
How much did you pay for your rock n'roll T-shirt?
Originally posted by ggwâ?¢:
Someone seems to know quite a bit about Sting……..
Not the first thing actually…but I do wonder why all the hipsters hate him but the Police were so huge in hipsterville back in the day.

Success = uncool

perhaps?
Originally posted by sonickteam2:

how many people do you know buy Dave Matthews Band and Sting albums?

Only you.
posted by sonickteam

how many people do you know buy Dave Matthews Band and Sting albums?
They're everywhere, really. They're like a contagious disease. :cool:
Originally posted by mankie:


Success = uncool

perhaps?
self-righteous, pompous, tantric sexing, tree hugging, hypocritical, Jazz musician who makes really crap pop records.

Save the rainforest one year, doing adverts for Jaguar the next.

Oh it makes me mad.
Originally posted by mankie:
Not the first thing actually…but I do wonder why all the hipsters hate him but the Police were so huge in hipsterville back in the day.

Success = uncool

perhaps?
No. I think the Police were great because you had Stewart Copeland keeping Sting's enormous ego in check. And his drumming skills didn't hurt either.

Once Sting went solo, that chemistry (for lack of a better word) was gone and it was the Mr. Wanker show.
I am just wondering because when people start commenting on buying and thought habits about something like that, i wonder if they know this or are making generalizations. thats all.
Originally posted by sonickteam2:
I am just wondering because when people start commenting on buying and thought habits about something like that, i wonder if they know this or are making generalizations. thats all.
Obviously we are all making generalizations…..

But in defending the market for the magazine they also made generalizations…… Over 30s buy half the music, ergo, the regular, old, music purchasers must want a magazine about Sting and Norah Jones and REM, I don think that is necessarily true.
No, that's not it. I like early Sting, but it's so "rock-lite" now. Though, granted, better rock lite than actual rock lite.

I LOVE the Police – they were my lifetime fave, though I'm not sure who is now. But, Sting has changed a lot, so I think it's valid to love and respect the Police and not give a crud about the new Sting album…

Originally posted by mankie:
Originally posted by ggwâ?¢:
Someone seems to know quite a bit about Sting……..
Success = uncool

perhaps?
Originally posted by markie:
Originally posted by mankie:


Success = uncool

perhaps?
self-righteous, pompous, tantric sexing, tree hugging, hypocritical, Jazz musician who makes really crap pop records.

Save the rainforest one year, doing adverts for Jaguar the next.

Oh it makes me mad.
Yet you'll pay to see the movie directed by a child molester….interesting.

DISCLAIMER!
I am not a Sting fan…although I did like the Englishman in New York song.
Quite a few. I'd say a lot of my friends who aren't all that in to music (ie, they'd never buy a music mag and rarely go to shows, barring the occasional Simon & Garfunkel reunion tour).

And gay guys. Dance music and VH-1 crap. They're also the guys I know who buy John Mayer and Counting Crows.

Originally posted by sonickteam2:
[/qb]
how many people do you know buy Dave Matthews Band and Sting albums? [/QB]
Originally posted by markie:
Originally posted by sonickteam2:
I am just wondering because when people start commenting on buying and thought habits about something like that, i wonder if they know this or are making generalizations. thats all.
Obviously we are all making generalizations…..

But in defending the market for the magazine they also made generalizations…… Over 30s buy half the music, ergo, the regular, old, music purchasers must want a magazine about Sting and Norah Jones and REM, I don think that is necessarily true.
I don't think its necessarily untrue.

That demographic certainly can't read Rolling Stone anymore and the indie magazines are probably more than they want. A nice glossy with a spread on the interior design of Sting's 14th-century castle, some "thrift-store chic" fashion tips from Norah Jones, and a primer on exfoliation from Michael Stipe may hit a underserved market.
Originally posted by markie:
Originally posted by sonickteam2:
I am just wondering because when people start commenting on buying and thought habits about something like that, i wonder if they know this or are making generalizations. thats all.
Obviously we are all making generalizations…..

But in defending the market for the magazine they also made generalizations…… Over 30s buy half the music, ergo, the regular, old, music purchasers must want a magazine about Sting and Norah Jones and REM, I don think that is necessarily true.
perhaps the article may have misguided. I mean, could thye really even MAKE a magazine about just a few others. Its possible that the article just listed the most well known artists the magazine would be covering. Perhaps the 3 big articles may be about Sting and REM but more content featuring other artists.

I dont see why I care, or why i may be defending it…because it sounds silly to me as well.
I hear you. I'm basing it on the buying habits of a number of my friends…

Originally posted by sonickteam2:
I am just wondering because when people start commenting on buying and thought habits about something like that, i wonder if they know this or are making generalizations. thats all.
I just don't see that demographic generally buying a magazine about music, even a glossy one.

Originally posted by ggwâ?¢:
Originally posted by markie:
Originally posted by sonickteam2:
I am just wondering because when people start commenting on buying and thought habits about something like that, i wonder if they know this or are making generalizations. thats all.
Obviously we are all making generalizations…..

But in defending the market for the magazine they also made generalizations…… Over 30s buy half the music, ergo, the regular, old, music purchasers must want a magazine about Sting and Norah Jones and REM, I don think that is necessarily true.
I don't think its necessarily untrue.

That demographic certainly can't read Rolling Stone anymore and the indie magazines are probably more than they want. A nice glossy with a spread on the interior design of Sting's 14th-century castle, some "thrift-store chic" fashion tips from Norah Jones, and a primer on exfoliation from Michael Stipe may hit a underserved market.
Originally posted by Bagster:
I just don't see that demographic generally buying a magazine about music, even a glossy one.
especially a glossy one.


but maybe thats why none of us are in marketing :)
Originally posted by mankie:
Yet you'll pay to see the movie directed by a child molester….interesting.

[/QB]
If his music was any good, I doubt the rest would bother me so much. I can forgive great crimes if there is great art.