new nin album concept thing-um-a-roll

i'm sitting here listening to the new album, and for some, tilted head reason, i don't see the concept, beyond it sounding like an way old nin album . . . which isn't necessarily a good thing. sort of a slow and draggy attempt when one has nothing else to do.
I have not heard much about the actual music but the internet scavenger hunt Trent pu together seems to be getting a bunch of media attention.
aol has a album listening page where you can listen to it for free. plus they have the anvil listerine album, too.
I really dig the new album
i'd say relatively uninteresting music and concept.