Indie Rock TV Ads

I can't find a link for it, but Modest Mouse let Nissan use "gravity rides everything".

And they took out my favorite line.

Originally posted by brennser:
wow, and blatant shilling too - its one thing to licence a song for use quite another to sing a corny jingle

Originally posted by azaghal1981:
This is probably the most bizarre one.

http://www.youtube.com/watch?v=sB5PEBc_SJA

Stephin Merritt - Volvo

you could make the argument that this is less "offensive." or, i could. licensing an already existing song, you are killing any of its original artistic meaning. but if you're just shilling, well, that's just a job.

anyway, none of these are too surprising, just a lot of the sub pop marketing machine getting their bands in ads. rogue wave, the shins, band of horses, etc. here are a couple of more "shocking" ones:

the flatmates – obscure c-86 gods – in a payless shoes ad

chris knox – new zealand indie pop god – in a heineken ad you've seen a million times if you've been watching the nba playoffs

the brendon benson + iSomethingorother ad is a fav…

Originally posted by azaghal1981:
I've been trying to find the Pontiac ad with the m83 song but have been striking out.

That was a great commercial. Here's the same commercial featuring One AM Radio.

They also have a commercial with the Bravery and one featuring Digitalism.

And one with the Dandy Warhols.

And one with the Silversun Pickups.

Did I mention I know their music director?

Originally posted by K8teebug:
I can't find a link for it, but Modest Mouse let Nissan use "gravity rides everything".

And they took out my favorite line.

this has always been one of my favorites. it's an ad for a minivan and after you hear some of the atmospheric MM song the voice-over starts. "moms have changed…"

gimme indie rock!

Originally posted by vansmack:

Originally posted by azaghal1981:
I've been trying to find the Pontiac ad with the m83 song but have been striking out.

That was a great commercial. Here's the same commercial featuring One AM Radio.

They also have a commercial with the Bravery and one featuring Digitalism.

And one with the Dandy Warhols.

And one with the Silversun Pickups.

Did I mention I know their music director?

there was a pontiac commerical that featured a luna song, but i have been unable to locate it. saw the commercial once.

then there were the christmas commericals that gap used a few years ago with red house painters, low and badly drawn boy. . .

Also, add Thievery Corporation to the list. They're indie to me because well they run an independent label. I remember back in the late 90s, that they were used in a few different ads for Dockers and Levi's I do believe.

It's ironic when UPS uses a band named The Postal Service in their ads.

Originally posted by eros:
It's ironic when UPS uses a band named The Postal Service in their ads.

i believe the story goes something like this: The band took the name because they used UPS to ship their tapes back and forth across the country (they made "Give Up" via mail). UPS saw that they adopted the name "The Postal Service" and threatened to sue. However, a deal was reached that the band could keep the name as long as UPS could use songs for promotional material.

Right…which is why it's odd that UPS uses them and not the USPS.

Originally posted by yohansen5b:

Originally posted by eros:
It's ironic when UPS uses a band named The Postal Service in their ads.

i believe the story goes something like this: The band took the name because they used UPS to ship their tapes back and forth across the country (they made "Give Up" via mail). UPS saw that they adopted the name "The Postal Service" and threatened to sue. However, a deal was reached that the band could keep the name as long as UPS could use songs for promotional material.

Originally posted by yohansen5b:

Originally posted by eros:
It's ironic when UPS uses a band named The Postal Service in their ads.

i believe the story goes something like this: The band took the name because they used UPS to ship their tapes back and forth across the country (they made "Give Up" via mail). UPS saw that they adopted the name "The Postal Service" and threatened to sue. However, a deal was reached that the band could keep the name as long as UPS could use songs for promotional material.

wow, you completely fucked that one up

http://www.youtube.com/watch?v=dgu9OUqdmBA&feature=related

simple kid - saturn

Hum for Cadillac

Beautiful woman
GREAT voice
Even better tag line
Explosive tune…

a case study in brand re-invention

*************

that really is a great, great tune.
stars

I do like that Stars commercial.

Of course, other than going to Outback when in The OC, I haven't purcahsed a single product mentioned.

not really that indie, but still surprising nonetheless, would be the kohl's ad with like 30 seconds or more of a ben lee song. it's long…

So what I'm understanding is that indie is the new sell out????

James, 'Born of frustration' was used for a hotel chain commercial a couple of years ago.

I went out and bought the Nike Drake album after that VW ad featured Pink Moon but was disapointed with the rest of the album.