what commercials really work...

The Mac Ads… here are two new ones:

Microsoft Office


Therapy


…and the breafast commercials with the guy in the Sun suit.

Speaking of credit cards, I like the Capitol One ones with the Braveheart guys…the pillagers who have to get real jobs.

Originally posted by Big KC:
The Mac Ads…

This reporter on NPR disagrees.

His report concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs.

Originally posted by Bags:

Originally posted by Big KC:
The Mac Ads…

This reporter on NPR disagrees.

His report concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs.

I agree with the NPR reporter.

Originally posted by Bags:

Originally posted by Big KC:
The Mac Ads…

This reporter on NPR disagrees.

His report concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs.

i agree with that statement (didnt read the article) but Mac seems to have a niche market that either already has a Mac or has no desire for one whatsoever.

the commercials where they have the Mac guy and the PC guy are a good marketing technique, but the commercials themselves kinda suck.

and on that note, i will say that HP, visually, are my favourite commercials.

Considering there were three patches released to plug holes in the Mac OS in the days after those ads ran, I would say those ads might have backfired.

Don't challenege the virus makers…

…or the evil-doers

the ones that really works for me are those wrigley doublemint gum commercials with those twins.

i like the one where the woman talks for hours about the side effects of the latest birth control pill like it is a natural conversation

visually, i really liked those Hummer commercials with the trippy kaleidoscope effect. hate the product, tho… so i guess the commercial didn't "work" :)

Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"

I liked the one where rugged cowboys were herding cats.

But I can't remember what product the ad was for, so I guess it didn't work.

<img src="http://aethlos.com/uploaded_images/creepyking-772617.JPG" alt=" - " />

Most ESPN commercials work, but I was especially pleased with Ozzie Guillen making the call to the bullpen and getting the wrong number.

Originally posted by vansmack:
Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"

One of the side effects of taking that drug is bitch tits.

Originally posted by Surly Bonds:

Originally posted by vansmack:
Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"

One of the side effects of taking that drug is bitch tits.

maybe that's what happened to Rod Argent.

Originally posted by Surly Bonds:

Originally posted by vansmack:
Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"

One of the side effects of taking that drug is bitch tits.

Oh that's right. I laugh every time the announcer says "side effects include…swelling of the breasts" and find the small chested girl in the room and suggest she try it.

Originally posted by Bags:

Originally posted by Big KC:
The Mac Ads…

This reporter on NPR disagrees.

His report concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs.

i'd also agree with the NPR reporter, but I love the mac ads (and I'm a PC user), i think some of them are really clever

but the microsoft ones (mostly in print) pimping their "cool apps" similar to the iLife suite are really horrible … they get this girl who some 50 year old would assume is the embodiment of everything "hip" (short dyed chunky hair, wacky clothes) with this smug grin on her face (kind of like Tilly and the Wall actually) … i think i've written about these ads before on here before, but they get my blood boiling

at least the mac guy looks like a normal person, no matter how snide he is … if they used some dude in leggings, fingerless mittens, a beret, and whatever else old people think "hip" kids wear, it would be really annoying

so under the same theory as the NPR guy used critiquing the apple ads, is microsoft "too cool for its own good" by using a caricature like that, or are they merely correctly appealing to the right audience of square (yes, i just used that word) older people by exaggerating features?

i'd be interested to hear what anyone in advertising has to say about it … by the way, i find the psychological aspects of advertising really fascinating, how much attention goes into every square inch of a print ad and every frame of a tv ad to appeal to their target audience … nothing is unplanned or coincidental in a well-crafted ad, it's kind of freaky

Originally posted by beetsnotbeats:

Originally posted by Bags:

Originally posted by Big KC:
The Mac Ads…

This reporter on NPR disagrees.

His report concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs.

I agree with the NPR reporter.

If these ads reinforce that Macs are cool, they are effective. B/c Macs are significantly more expensive than other PCs, they need to continue to reinforce the perception that they are cooler than other PCs and therefore worth the cost to appeal to the middle-of-the-road cool guy that is willing to pay extra for the Apple for the image, even if they don't use all the extra features.

Originally posted by twangirl:
I liked the one where rugged cowboys were herding cats.

But I can't remember what product the ad was for, so I guess it didn't work.

Those were for Electronic Data Systems so they were more for the entire company verses a product. I know someone who works for EDS ;)