has all the great music already been created?

Originally posted by shoot ur shot:
need new body are corny

i don't get why cramming 50 different genres in a 7 minute song seems like such a good idea to so many quirky 20something music enthusiasts that form bands. transcending genres is fine, deconstructing pop music cool but so many bands do it so tastelessly and without giving it much thought at all… i swear the mothers of invention are responsible for some of the worst underground music ever.

really? this why i find the Go! Team and it's ilk so unlistenable… maybe i take an F for not turning in my book report…

Originally posted by callat703:
"New Coke" was the most brilliant guerilla marketing technique in the history of modern marketing.

Coke is fighting a losing battle to Pepsi, which has been gaining in popularity as a result of a successful advertising campaign (remember the Paula Abdul commercials?). Consequently, Coke decides to "retire" Coca'cola Classic, and introduce "New Coke." They make a big deal of this - ads saying how this is going to revolutionize Coke and reinvigorate the product line.

But here is the thing - Coke didn't need to plan to follow through with "New Coke" if it failed. Here's the scenario:

Coke makes enough product to accomodate the first few shipments of "New Coke." At the same time, they monitor customer reaction. Everybody feels that they have to try "New Coke," just from a curiousity standpoint. So the first few shipments sell without a problem. Coke claims "we're selling so fast that we can't keep it in stock." But the reality is that they just didn't make enough product, because they want to guage reaction. When the public starts saying that "New Coke" sucks, they realize that their original product is better.

So what does Coke do? Launches a new ad campaign, about three months or so later after "lackluster sales" (which is really resulting from limited product being shipped) saying that they are listening to the consumer, and bringing back the original Coca'cola (which really, was the plan all along). Now, Coke as a company is a hero - they listen to the consumer and respect their opinion. In addition, they've dominated headlines and stolen the spotlight back from Pepsi. "New Coke" is pulled off the shelves, and Coca'cola Classic returns. To massive, massive sales of appreciative consumers.

Absolutely the most brilliant move in marketing ever.

Jeez I was just making a sarcastic comment. Spare me the Advertising 101 lecture. Was this case in one of your Marketing textbooks?

Originally posted by kosmo vinyl:

Originally posted by shoot ur shot:
need new body are corny

i don't get why cramming 50 different genres in a 7 minute song seems like such a good idea to so many quirky 20something music enthusiasts that form bands. transcending genres is fine, deconstructing pop music cool but so many bands do it so tastelessly and without giving it much thought at all… i swear the mothers of invention are responsible for some of the worst underground music ever.

really? this why i find the Go! Team and it's ilk so unlistenable… maybe i take an F for not turning in my book report…

haha i actually like the go! team (when are they coming to 930?) but it appears to me that they are coming from more a hip hop collage/dj background. besides, they're british. my statement applies to overindulged americans with no attention span.

Jeez I was just making a sarcastic comment. Spare me the Advertising 101 lecture. Was this case in one of your Marketing textbooks?

Ha. I was a history major. Never took a marketing class in my life.

Originally posted by callat703:
"New Coke" was the most brilliant guerilla marketing technique in the history of modern marketing.

and here i thought the whole campaign was TO change "classic" coke. there are testimonials from long-time coke drinkers that the "classic" coke tastes very different from the coke before "new coke."

well, I looked into it, and apparently I'm wrong.

but I still like my version better.

http://www.snopes.com/cokelore/newcoke.asp

There will always be great music/songs created

Originally posted by callat703:
well, I looked into it, and apparently I'm wrong.

but I still like my version better.

http://www.snopes.com/cokelore/newcoke.asp

True or not, I'd hardly call your version "guerilla marketing".

No? Why not?